Social Media Marketing Proposal for your Restaurant

Todor Krecu

Chicago Social Media Marketing Group LLC

310 Busse Hwy, Unit 223

Park Ridge, IL 60068

224 616 0630

tkrecu@gmail.com

https://www.chicago-social-marketing.com/ 

Social Media Marketing Proposal for your Restaurant

I would like to meet with you in person and talk about how I can help manage your social media profiles on Facebook, Instagram, Threads, BlueSky, Linkedin, Pinterest, Tumblr, TikTok, Youtube and Google. I can also help manage your location listings on Apple Maps, Bing Maps, Foursquare, NextDoor, TripAdvisor, Yelp, etc. I want to partner with you to elevate your restaurant’s social media marketing efforts and reach more customers to help grow your revenue. With my experience in crafting engaging content and my passion for the culinary world, I am confident that we can create a vibrant online presence that truly reflects the unique flavors and ambiance of your establishment. Together, we'll develop a strategic plan to showcase your menu items, special events, and behind-the-scenes moments, connecting with your audience on a deeper level and driving increased engagement and loyalty. Let's work together to tell your restaurant's story in a way that resonates with both new and returning customers, making your brand a standout in the digital landscape.

During my nearly 12-years as the Marketing Manager at Le Cordon Bleu School of Culinary Arts, I had the privilege of steering the marketing strategies for 16 campus websites. My role encompassed a broad spectrum of responsibilities, including the optimization of our SEO efforts and the execution of targeted PPC campaigns with Google, both of which significantly enhanced our online visibility and lead generation. I also managed a monthly newsletter, cultivating a dedicated subscriber base of over 100,000, and leveraged various social media platforms such as Facebook, Instagram, YouTube, Yelp, Google, Twitter, and LinkedIn to engage with our audience and foster a vibrant online community. This experience honed my skills in digital marketing, content management, and strategic communication, contributing to the growth and reputation of Le Cordon Bleu as a premier culinary institution.  

With over three years of experience as the Marketing and Social Media Director for Ala Carte Entertainment, I have expertly managed the social media profiles of their 20 diverse bars, restaurants, and nightclub locations. My responsibilities included photography, video production, and content creation for platforms such as Facebook, Instagram, TikTok, YouTube, Yelp, and Google Business Profiles. I successfully enhanced the online presence of 10 Moretti's Restaurants locations, 3 Finn McCool’s locations, Alumni Club, Freddie’s, Snuggery, Lion Head Pub, The Apartment, Chandler’s, and Drink nightclub. Through strategic content management and creative visual storytelling, I contributed to increased engagement and brand visibility across all social media channels.

I am have been a Google Street View Trusted Photographer for over 10 years, a Google Business Profile Expert and Level 10 Google Maps Contributor with over 24,000 photos that have been viewed over 400,000,000 times: https://goo.gl/maps/3hiFT6UtXEZ5M47r8 

I created The Chicago Restaurants & Events website at chicago-restaurants-events.com as a comprehensive platform dedicated to celebrating and promoting the vibrant culinary scene in Chicago. I use this site to offer detailed restaurant reviews, event highlights, and foodie insights, making it a go-to resource for both locals and visitors seeking the best dining experiences in the city. Additionally, the website extends its reach through dozens of foodie social media profiles, as listed at chicago-restaurants-events.com/more/foodie-sites. These profiles leverage the power of platforms like Instagram, Facebook, and Google to showcase mouthwatering dishes, share exclusive deals, and engage with a community of food enthusiasts, thereby driving more traffic and attention to the featured restaurants.

With over four years of experience as a Front of House Restaurant Manager, I was responsible for overseeing the guest dining experience, ensuring high-quality service, and maintaining a welcoming atmosphere. I trained and managed staff to deliver exceptional hospitality while optimizing daily operations for efficiency. Additionally, I handled menu and pricing setup in the POS system, ensuring accuracy and seamless transactions. I also managed third-party delivery platforms, including DoorDash, Grubhub, and Uber Eats, coordinating orders and maintaining smooth digital operations to enhance revenue and customer satisfaction. 

Executive Summary

The Challenge  

Your customers have many dining options available to them and in some cases limited budgets for dining in, takeout, delivery and catering. Your customers use social media platforms on a regular basis to discover new dining options in their area and we need to engage with them where they are active. With the recent changes on some platforms, it is now more difficult to reach these customers just with organic wall posts. This was done to encourage businesses to pay for ads on Facebook, Instagram, TikTok, YouTube, Google, etc.

What we need

For our digital marketing plan to be successful we will need to educate, entertain and engage prospective customers on:

• Unique dining experience

• Innovative menu options

• Fresh, quality ingredients  

• Exceptional customer service

• Build customer loyalty

• Establish credibility in the community

• Share your story

• Vegetarian and vegan menu items

• Healthy food options

• Value dining options

• New menu items, specials, seasonal dishes, etc.

The Opportunity

We need to showcase our strengths and advantages over the competition. This

information will be used to educate prospective customers, get them engaged and excited about your restaurant. We will also focus on current and past customers to keep them loyal and encourage them to visit on a regular basis.

The Solution

Our target audience depends on social media platforms for communication, entertainment, news, research on topics of interests, sharing information with family and friends, etc. We need to insert ourselves in this environment when customers are searching for area restaurants and discussing new dining options. By educating prospective customers on the quality of our food, menu selections, take-out/delivery options, etc. we will be in a better position to retain current customers, attract new customers to increase revenue.

The Plan

I’ll post 5 to 7 times per week with text and photos to our Facebook, Instagram and Google Business Profiles. These posts will cover a variety of different topics to educate our customers and get them excited about your restaurant.

• Portray your restaurant as a fun and friendly neighborhood spot with delicious food and a unique dining experience

• Feature new and seasonal options

• Impromptu posts to take advantage of current offerings

• Share our story

• Interaction with complementary social media profiles

• Monitoring your reviews on Google & facebook and responding to customers

• Interaction with customer comments and posts on Facebook and Instagram

Location and Review Platforms

Claim location listings, optimize content and manage information such as company name, logo, photos, description, address, phone, hours, etc. on these platforms: 

• Google Business Profile

• Yelp

• Tripadvisor

• Apple Maps

• Bing Maps

• Nextdoor

• Linkedin

• Foursquare

• Amazon Alexa

Monthly management fee:   $1245 

Services are renewable on a monthly basis, subject to cancellation with a 30-day notice.

Video (optional)

$225 per video (20 seconds to 1 minute in length) for Instagram Reals, TikTok, Snapchat Spotlight and YouTube

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